Utilising enormous gaming platforms provides WATO with a dynamic way to communicate to and engage Generation Z with a topic they care deeply about and 3 billion users have installed the Angry Birds app so far. Interestingly, the same number of people depend on marine and coastal biodiversity for their livelihoods.
The new game, called ‘The BIG Catch’ launched April 22nd behind closed doors at the Sustainable Ocean Alliance before being pushed wide via the Rovio portfolio including Angry Birds, and players will encounter a fun game mechanic whilst being educated and being presented with clear calls to action about the oceans.
The game is designed to encourage the user to collect as many plastic pollutants as possible, contributing towards a collective target to remove 1 million lbs of virtual plastic. Once the game is completed, players will be directed through to the WATO website and invited to make a personal commitment with regard to their use of damaging plastics such as plastic straws or plastic bags.
Daisy Kendrick, WATO Founder: “Everyone at WATO is very excited about the launch of our first gaming concepts. It’s one of our most important and influential initiatives and a tangible sign that we’re starting to turn our ideas into realities. WATO is all about providing opportunities to learn about ocean sustainability and we can’t wait to start making a difference through the universal and unifying language of gaming.”